Will Micromax Make a grand come back IN India

Finally Micromax has decided to do comeback in smartphone industry in India, following recent anti-China movements. Will Micromax succeed in cracking the Indian smartphone industry share?

Micromax is announcing its new range of smartphones with "IN" sub-brand in November 2020. This is one of the most anticipated smartphone launches in India. There was a time when Micromax was India's number 1 and World's 10 largest smartphone brand(2014). With the advent of Chinese companies, Micromax was not able to keep up the competition and ultimately lost. Their low quality service and bad customer care experience was one of the biggest reason for their failure. They used to import most of their smartphone components from China which further put a wrong image as it is an Indian company, 

According to latest renders Micromax new smartphones shares resemblance with Honor 9x. 

In 3 days, we’re taking the leap for India. Are you? #INMobiles unveiling on 3rd Nov, 12 noon. #MicromaxIsBack #INForIndia pic.twitter.com/iyD5Zkb360

— Micromax India (@Micromax__India) October 31, 2020

It looks like two-three phones are to be announced on 3 November 2020. 

Micromax founder Rahul recently did a meet up with popular Youtuber Gaurav Chaudhary (Technical Guruji) for first look up Micromax phones.

Looking by the video, it is confirm that Micromax phones are going to use MediaTek processors with punch hole display and 48 MP camera (4*12MP) in one of their smartphones.

What users want from Micromax- 

For any company to succeed and well establish, it needs to comply to its users demands and expectations. They need a smartphone that runs through the day, perform well to play games, applications, multitasking, build quality, good cameras (if not best), unique features and fits their budget. It should also offer good customer service unlike the past when they failed to do so. They also need a powerful Ad campion as the market is already flooded with the likes of Chinese makers And by Ad campion I mean Ads that connect with Indians so that they can relate to them.  They would be probably low on marketing budget so they they need to wisely choose their Ad platforms. 

A good option can be to go online exclusive. It is the best option for any new company

 If they are able to cover all these points, then surely they are going to win a sustainable portion of users from the rivals.

Micromax Service Centers are expected to go live soon. You can check the status at Micromax website.

Final Views

With grown Anti-China sentiments within India, Micromax has a great chance to crack the success code. It needs to launch competitive phones with good customer care. 

Update: Micromax today launched their smartphones at an aggressive pricing. Micromax In Note 1 at Rs 11,999 and Micromax In 1b starting at Rs 6,999. {alertInfo}

Micromax In 1b Specs

• Display: 6.52" HD+ IPS Display
• Processor: MediaTek Helio G35
• Camera: 13 MP + 2 MP (Back), 8 MP(Front)
• RAM & ROM: 2 GB+32 GB, 4 GB+ 32 GB
• Battery: 5000 mAh
• Charging: 10 Watt reverse charging(Type C)

Micromax In Note 1

• Display: 6.67" Full HD IPS Display
• Processor: MediaTek Helio G85
• Camera: "48 MP + 5 MP(ultrawide)+ 5 MP(macro)+ 2 MP(depth) (Back)", 16 MP(Front)
• RAM & ROM: 4 GB+64GB, 4 GB+ 128 GB
• Battery: 5000 mAh
• Charging: 18 Watt reverse charging(Type C)

These smartphones will be available at Flipkart and Micromax website.

Please share your views on the arrival of the Micromax smartphones.

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