In the midst of COVID-19 pandemic, there has been an unprecedented growth in online educational courses and certifications courses during lockdown. While a lot of study material is available online many of them are paid. Here Google Digital Garage is a good alternative in this category.
What is Google Digital Garage?
Designed by Google, it is an attempt to sustain education to all people around the world with the ease of Internet. It is a non-profit program aimed at delivering digital courses. It can be taken by anybody including students, teachers, working professionals and unemployed people.
Courses
While there are 125 courses available in categories like Digital Marketing, Data and Tech and Career Development, many of those are included in the certification course "Fundamentals of Digital Marketing". So our main focus would be on the above mentioned course.
Fundamentals of Digital Marketing
Introduction: This course is aimed at learning fundamentals of digital marketing to help your business or career. It is a beginner level course so it would definitely help you get the basics of digital marketing. There are 26 modules in this course. It is open to all people without prerequisites and educational requirements. For completing each module you will be awarded a badge.
How to Enroll
- You need to go the official website Google Digital Marketing
- Click on Sign Up button on top right of the page. Sign in with your Gmail Id and continue.
- Save your details and settings from "My Profile" tab. Remember that you save correct spelling of your name.
- Now go again to the above link and start course.
Course Description: It contains basics topics regarding attracting your target audience using the right methods. After all its about the right step at the right time so that you don't miss on unexplored opportunities. It is useful for both offline and online businesses. Some essential concepts covered in this course are as follows;
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Social Media Marketing (SMM)
- Content Marketing
- Analytics
At the end of this course, you have to give a test of 40 questions. You need to answer at least 32 correct answers in order to pass the test and get certified.
You will be allowed to download pdf copy of your certificate. Here is my certificate:-
The authenticity of the same can be identified by going to Verify a certificate and entering your unique certificate course.
My Experiences
It took me about a week to complete this course. It was an interactive course with good quality lectures from Google. I learned a lot of things and now I feel more comfortable with Digital Marketing concepts. I will recommend everyone to go and pursue this course.
Feel free to express your views and queries in the comment section below.